VIRGILI STUDIO
CONSULTING · GOVERNED OPERATING DOMAINSCONSULTING DOMAIN

STRATEGY BECOMES OPERATING REALITY ACROSS CONNECTED DOMAINS.

01 / PRODUCT

Can product decisions remain coherent from creative intent to market?

Architecture · development · industrialisation · quality · commercial fit

02 / RETAIL

Can distribution expand without diluting authority or economics?

Network role · channel discipline · pricing · customer experience

03 / ORGANISATION

Can the organisation carry the decisions the strategy requires?

Capability · accountability · decision rights · continuity

04 / COMMERCIAL

Can growth remain aligned with brand, margin and operating capacity?

Markets · accounts · cadence · performance

INTERFACES

THE DOMAINS ARE DIFFERENT. THE GOVERNANCE LOGIC MUST CONNECT THEM.

PRODUCTRETAILCOMMERCIALORGANISATION
DECISION INTERFACES

THE HARD DECISIONS LIVE BETWEEN DOMAINS.

ProductCommercialRange breadth, margin, demand and channel commitments must resolve as one decision.
RetailBrandNetwork growth must protect experience, price authority and the role of each location.
CommercialOrganisationGrowth commitments must remain within the capability, cadence and accountability of the operating system.
OrganisationProductDecision ownership must support development speed without compromising product intent or quality.
GOVERNANCE SPINE

EACH DOMAIN REQUIRES THE SAME GOVERNANCE QUESTIONS.

01OwnerWho owns the decision?
02DecisionWhat can be decided here?
03ValidationWhat must be validated?
04EscalationWhen does authority move?
05EvidenceWhat supports the decision?
06CadenceWhen is it reviewed?

OPERATING COHERENCE IS CREATED AT THE INTERFACES.

Optimising each function independently does not produce a coherent system.

STRATEGIC DIAGNOSIS →DISCUSS A MANDATE →EXECUTIVE GOVERNANCE →
VIRGILI STUDIO
Brand · Product · Organisation · Markets · CapitalMilan · European Unioninfo@virgiliconsulting.com
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START WITH THE CONDITION.

If the mandate is already clear, enter Consulting. If the condition still needs to be read, begin with the Executive Assessment.

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