CONSULTING · PRODUCT ARCHITECTURECONSULTING DOMAIN
DESIGN AND PRODUCT BECOME ONE DECISION SYSTEM.
01 / CATEGORY SYSTEM
EVERY CATEGORY NEEDS A ROLE.
COLLECTIONONE PRODUCT SYSTEM
02 / PRODUCT AS SYSTEM
IDENTITY, ECONOMICS AND EXECUTION MEET IN THE OBJECT.
01Brand codesWhat product must express.
02AssortmentHow breadth and depth are governed.
03Price structureHow value is organised.
04Material logicHow identity becomes physical.
05Commercial roleWhat each product does in the market.
06ContinuityWhat should repeat and compound.
03 / COLLECTION LANGUAGE
A COLLECTION SHOULD READ AS A SYSTEM, NOT AN ACCUMULATION.
PROPORTIONSILHOUETTEMATERIAL CULTURECONSTRUCTIONCOLOUR / SURFACEDETAILS / CODES
04 / GOVERNANCE
PRODUCT CHOICES MUST REMAIN LEGIBLE AS THE COLLECTION MOVES FORWARD.
01CONCEPT
02MERCHANDISING
03DEVELOPMENT
04SOURCING
05COSTING
06INDUSTRIALISATION
07COMMERCIAL REVIEW
PRODUCT ARCHITECTURE DEFINES WHAT MUST HOLD.
Category-specific creative, technical and development depth continues inside the Creative & Product Office.
STRATEGIC DIAGNOSIS →DISCUSS A MANDATE →CREATIVE & PRODUCT OFFICE →